Wyoming's best kept fishing secret for over 60 years is now available to you online! The Jake's lure, the #1 lure in Yellowstone National Park, will eternally become your favorite fishing partner. Even better, whether you fish in fresh water, streams, lakes or rivers, Jake’s has you covered by offering three body styles in a great array of top producing color combinations. Like thousands of fishermen throughout the United States, you too will become hooked on Jake’s!

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The Finest in fishing lures since 1956!
The Finest in fishing lures since 1956!
The Finest in fishing lures since 1956!
The Finest in fishing lures since 1956!
The Finest in fishing lures since 1956!
The Finest in fishing lures since 1956!